2025 Farm Bureau®
General Managers Conference
General Managers Conference
June 7-11, 2025 • London, UK
Group Activities
Sunday, June 8 • 9:30 am – 3:30 pm
Tour of London and Lunch
NOTE: This activity is open to all attendees.
Hosted by AmericanAg®
Dress: Casual (comfortable and informal)
Men: jeans, t-shirts, polo shirts, and sneakers
Women: dresses, skirt or jeans, t-shirt or casual top, and sneakers or flats
The day starts on a vintage Routemaster bus with a guide who will share interesting points along our way to the Tower of London. Steeped in history and prestige, the Tower was built by William the Conqueror more than 900 years ago to protect the King and control the city. Today the Tower is a UNESCO World Heritage Site and remains the home of the magnificent Crown Jewels, including the Cullinan diamond, the largest gem-quality uncut diamond ever found. You also can explore the Tower’s ancient walls and see the Beefeaters (Yeoman Warders) and ravens, which according to legend, protect the kingdom.
From here we’ll enjoy a casual lunch at Traitors Gate, a truly quintessential London pub located a stone’s throw from the Tower of London.
After lunch we’ll finish the day with a ride on the London Eye – arguably the most unique venue in the city and the perfect way to see all that London has to offer. Celebrating its 25th anniversary this year, the Eye sweeps the city skyline at 135 meters high and is an accomplishment in engineering and design.
At the conclusion of the ride, buses will be available to return to the hotel, or you may choose to explore on your own and return to the hotel at your leisure.
Monday, June 9 • 6:00 pm – 10:00 pm
Westminster Abbey Private Tour and Dinner
NOTE: This activity is open to general managers and a spouse/guest.
Hosted by AmericanAg®
Dress: Business Casual (comfortable, conservative, and polished)
Men: dress pants, khakis, collared shirt (ties optional), sport coat, and dress shoes
Women: dresses, jumpsuit, skirt or dress pants, blouse or collared shirt, jacket, and dress sandals, pumps, or flats.
(Note: Due to varied flooring surfaces, flat shoes are recommended.)
We have arranged an exclusive evening at Westminster Abbey for our group – a once-in-a-lifetime opportunity to experience one of the world’s most breathtaking historic structures without crowds.
The evening will start with a private after-hours tour. Westminster Abbey is steeped in more than 1,000 years of history, with more than 3,300 people buried within the grounds, including kings, queens, scientists, poets, and actors. It also has been the setting for every coronation since 1066, and for many other royal occasions, including 16 weddings.
The tour will conclude in the Cloisters. Dating mainly from the 13th to the 15th centuries, the Cloisters were used for meditation and exercise by the Benedictine monks of Westminster. We’ll remain here to enjoy a relaxing reception followed by dinner, for the perfect ending to a truly unique night to remember.
Tuesday, June 10 • 5:15 pm – 10:00 pm
Farewell Dinner
Shangri-La The Shard, London Hotel, Sky Lounge on Level 34
NOTE: This activity is open to general managers and a spouse/guest.
Hosted by Lockton
Dress: Business Casual (comfortable conservative, and polished)
Men: dress pants, khakis, collared shirt (ties optional), sport coat, and dress shoes
Women: dresses, jumpsuit, skirt or dress pants, blouse or collared shirt, jacket,
As our time in London draws to a close, we’ll take in the panoramic views overlooking the River Thames and beloved landmarks, including St. Paul’s Cathedral, Tower Bridge, and the entire city skyline, while enjoying drinks and dinner at the Sky Lounge, located on level 34 of the Shangri-La Hotel. The Shangri-La occupies 18 floors of The Shard, an architectural icon and Western Europe’s tallest building.
Spouse/Guest Optional Activities
NOTE: The following activities are open to all guests in your traveling party.
Monday, June 9 • 9:30 am – 1:45 pm
Changing of the Guards and Harrods
Dress: Casual (comfortable and informal)
Men: jeans, t-shirts, polo shirts, and sneakers
Women: dresses, skirt or jeans, t-shirt or casual top, and sneakers or flats
The tour begins by walking from the hotel to Buckingham Palace to witness the famous Changing of the Guards ceremony. Accompanied by a full military band, the ceremony is both a colorful military tradition and an important reminder of the close relationship between the Armed Forces and their Head, His Majesty The King.
From there, you’ll board a coach to Harrods. Harrods is London’s most famous and iconic luxury department store, known for its designer retail, famous clientele, and beautiful exterior. You will have free time to explore the store and grab a bite to eat in the famous Food Hall on your own if you’d like. You will be given a set time to board the coach to return to the hotel, or you are welcome to remain at leisure and make your own way back to the hotel.
Tuesday, June 10 • 9:30 am – 3:00 pm
Kensington Palace and Afternoon Tea
at Fortnum & Mason
Dress: Casual (comfortable and informal)
Men: jeans, t-shirts, polo shirts, and sneakers
Women: dresses, skirt or jeans, t-shirt or casual top, and sneakers or flats
Start the day with a tour of Kensington Palace. The palace’s iconic buildings have served the Royal Family for more than 300 years and are the official London residence of TRH The Prince and Princess of Wales (William and Kate) and their children. Previous residents included The Duke and Duchess of Sussex (Harry and Meghan); Diana, Princess of Wales; and Princess Margaret.
Following leisure time to explore the tranquility of Kensington Gardens, the group will transfer to St. James to embark on a mini Royal Warrant Walking Tour to learn about the businesses and artisans who have been awarded crests for supplying goods and services to the Royal Household since 1155.
The day concludes at Fortnum & Mason, an iconic department store and the undisputed home of afternoon tea. People have been flocking to Fortnum & Mason – known for their decadent hampers and signature eau-de-nil tonal blue branding – for exceptional food and tea for more than 300 years. You will have shopping/leisure time after tea to explore the world-famous halls before returning to the hotel.
Additional Resources
ESPA Life at Corinthia London
ESPA Life is the expansive four-floor spa experience at the Corinthia London. Hotel guests have 24/7 access to the gym and can swim during posted times. In addition, ESPA Life offers appointments for a selection of enlivening treatments to awaken the senses and moments of calm to restore harmony. To learn more or book a treatment, click here.
Restaurant Recommendations and More
The concierge at the Corinthia London has curated a list of top restaurants within 10-15 minutes walking distance of the hotel. Click here to review the recommendations. The Corinthia London Concierge is able to assist with not only restaurant reservations but also entertainment, local transportation, and more. Simply request assistance by emailing concierge.london@corinthia.com.
General London Info
Visit London is the official visitor’s guide to London, offering everything from helpful travel tips to information on top attractions and restaurants. In addition, you can download and use the Visit London app for free.